Paul O’Keeffe and Steve Dalton led a live demonstration of Google Wave. link text important, add href no follow so Google will ignore.care about content on site using LSI (Latent Semantic Index).

meta keywords – does not mean anything anymore.

meta description after link is the blurb on Google – not visible to users on site, Firebug will help you see competitors meta tags are, but will not get you up in the ranking.

each page needs to be optimised with its own title – what’s in the title is what the link on Google says.

YSlow – tell you how page is loaded and report on how to optimise page loading.

on page optimisation – Firebug for Firefox – drill down and inspect code, JavaScript debugger.

Google Trends for search – can see if things are trending up and down or compare.

not your trunk and branches, but for your leaves you may want to buy keywords, you can optimise different landing pages (separate URL but not a duplicate of pages as Google will drop prioritisation).

to know backlinks, etc – Traffic Travis, Market Samurai (free and paid version).

tools to analyse keywords – Google Adwords Keyword Tool (slightly out of date, monthly), worldwide but narrowed down to regions.

golf and balls, clubs, shoes) then leaves (buy golf shoes and Brisbane) – before SEO, find out what target audience is looking for

stem analysis – trunk and branches (eg.keywords – on page (to help Google index) and off page.9 out of 10 people search for content, very few click the sponsored search.SEO is optimising for Google (& Yahoo!).Michael Smale led this discussion on SEO (unfortunately it started a little late and lost a bunch of attendees, including myself, at the end due to a Google Wave presentation following it!). Worked well, although I knew more people this time around (after last BarCamp and other meetups). One minute to introduce yourself to someone you don’t know.

Last weekend I got along to Barcamp Brisbane IV (held at the East Brisbane Bowls Club), and once again it was a worthwhile meetup of locals willing to share their skills with others.įrom the lightning talks that I attended:

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